Collaborating with other creative's, we managed to come up with a marketing campaign that would help Lazy Oaf achieve their target of increasing sales for both male and female consumers to make it 50/50. Here is our SS15 lookbook which focuses on the male clothing as we wanted to see an increase in the sales. The theme is lad culture playing around with different props.

Photographer + Art Director - James Wright

Stylist - Harmony Young

Model + Creative Director - Euloge Zola